Nowadays the SEO has not only been changed in the basic philosophy, but also in the implementation rules. Now the SEO is more personal, dynamic and exciting!
Changes are continuous, all that remains relatively stable is the approach to content marketing. In this article we will focus on the individual piece of content marketing, in the creation of content in our blog.
Some basic tips on creating articles are the following:
- Optimization of Meta Titles and Descriptions
- Articles are for Readers, Not for Search Engines
- Appropriate Headings in Articles
- Why do you need both XML and HTML Sitemaps
- Optimizing Internal Linking
- Mobile Friendly Pages or Responsive Pages
- Avoiding keyword stuffing
Optimization of Meta Titles and Descriptions
Recently, Google had make changes to Meta. After removing the right ads, Google originally grew in several organic results the Title tag at around 70 characters, which broke the force again in the 58-60 character limit and correspondingly 150-160 characters in Meta description tag. What matters most is generally the Meta title contain 1 time base keyword and Meta description operate as a call to action by increasing traffic.
Do not put only keywords in Title or Description, the Meta information in title and description should be meaningful in sentences using the appropriate keyword(s).
Never capitalize all the words in Title or Description to get attention, well you’ll get it, but chances are your article will get bad ranking from Google SERPS.
Try to put precise, unique but exact information in the title and description.
Articles are for Readers, Not for Search Engines
The main priority in creating articles is primarily to help the readers to find the information they want and secondly for SEO. The RankBrain of Google is now quite reliable for similar keywords, so you should also use all the "tools available" for the optimization of your text, especially for images and video.
Now Google gives greater value on articles with many words and is no longer suffice for classic 180 to 250 words.
300 words are sufficient for an article but the trend is now for great post with over 1000 words, and even more than 2000 words!
The reason for more words to get higher rank is obviously you’ll put more information regarding that topic. More juice for visitors means they will find nearly everything on one page, rather than searching on search engine again for what they exactly need.
Appropriate Headings in Articles
The headline is the first information that takes the reader on our article. Usually it is crucial whether to open the article or overtake. The fact that the SEO helps to have multiple clicks from searches, shows the importance of headlines. Our efforts should be our header causing the reader's interest and pulls the reading of our article.
Most of the times, when I search for something, I read the title, description and website name which I am going to visit. Then once I am on the website, I read the headings first, if the headings are showing the content that I’m interested in, then I keep reading the article content.
This is me obviously!
Why do you need both XML and HTML Sitemaps
It is a very important element that is often overlooked by webmasters. It is always good to have and XML and HTML Sitemap both.
With the XML sitemap you help the search engines to understand where your articles exactly are. Hence it gives you the ease for Google or other search engines to crawl and index your pages quickly.
HTML sitemap can help the visitors of the site to get to the page which they actually want. Sometimes the links are embedded within the articles so it is a good idea to make an HTML sitemap page.
Keep in mind if you have thousands or even hundreds of articles, try to avoid making HTML sitemap.
Optimizing Internal Article / Content Linking
There are innumerable websites, in which we see internal text links with anchor text such as "click here" or "read more".
This is pretty bad technical and SEO strategy, which lose the site a significant opportunity for SEO. Best are the links contain important words of the text directs. So the search engines understand the best architecture of the site and rate all pages accordingly.
It is always a good technique to put links to other subpages in every article that can help both the reader and the Google.
Don’t put unrelated links in the articles, for example if your article is about Television, don’t promote Heart Diseases articles in it. It not only looks ridiculously bad, but also is totally irrelevant for the reader or search engine.
Put links to your other articles or sub-pages relevant to the same articles only, which can help the reader to gain more knowledge about the same.
Mobile Friendly Pages or Responsive Pages
Accelerated mobile pages is the new trend and all big companies, specially media related companies are giving much importance to AMP Project (Accelerated Mobile Pages Project). AMP is suitable for mobile devices which gives easy navigation to your site and optimized images helps to load page content faster and saves bandwidth for Mobile Data as well.
Avoid Keyword Stuffing
When using the basic advice that we write content on our site for readers and not for search engines, there is no risk for keyword stuffing. If the frequency of a keyword in the written content exceeds 3% of the total words used, then most likely it will have negative affect instead of giving positive ranking.
Moreover, search engines now more based on how relevant the whole article is with the keywords searched via the search engine and not the percentage of keyword in the article.
The SEO is dynamic with constant changes. Adapting quickly and correctly to new SEO information is critical every time. Especially for companies who want to be ahead of their competitors.
Simultaneously with the right adjustment of the quality and useful content for their readers is "constant but always important". Using the correct portion of everything can give you more confidence to invest more in online marketing strategies.