RSS KeywordSEO For Video Marketing

What Is KeywordSEO?

The Keyword is “SEO”, regardless of what tactics you leverage, there is nothing more effective when it comes to gaining the Top Ranking Positions on Google, Yahoo and Bing/MSN,  for your Online Assets than Keyword Rankings.  Simply put, KeywordSEO is not simply slinging anchor text links and volumes of comments and mentions. KeywordSEO is about leveraging your keywords with the Search Engine Optimized inclusion of the semantics for immediate and latent indexing, the building of a unique linguistic database within all assets and integrating them for the most effective relational directory listing results.    KeywordSEO works for any vertical in any locale and language.

KeywordSEO Integration and RSS-SEO Marketing Platforms:

Effectively Integrating KeywordSEO within the best performing mediums, multimedia channels, communities, platforms, local places and local listings maps, is the ultimate strategy to gain rapid Brand Equity.  Follow a few simple rules and incorporate RSS-SEO Marketing Platforms within the campaign and enjoy the benefits of editorial formatted KeywordSEO mentions to bolster your “Google Fresh” value.   Believe me, this isn’t something we merely stumbled upon, “Stumbleupon” remains one of the most high valued referral networks there is, if you leverage KeywordSEO effectively.

Video Marketing KeywordSEO With Youtube And RSS-SEO Marketing Platforms:

After announcing its 6th birthday in 2011, and now posting more than 48 hours of video content every minute, effective KeywordSEO, simply put, is “The Only Way” to get your video ranking outside of Youtube in the SERP’s.   In many cases, “Indented Positioning” with Professional KeywordSEO services.   No longer the “Pranks”,  “Parody”, “Comedy”, “Sports” , “Music”, “Celebrity”  and “How-To” Community much overlooked by businesses for their product and service marketing versus branding along side the themes of the top 7 categories, Youtube KeywordSEO Videos, and most certainly the KeywordSEO Channels are achieving Laser Targeted Sales Converting Videos in the Top SERP’s in seconds, especially when integrated with our “RSS-SEO Video Marketing Platforms” .     Here is one of the original pilots (now a PR6 ) we put together on one of our RSS-SEO Video Marketing Platforms which provides a stream of High Value KeywordSEO backlinks to one of our many Joint Venture Youtube Channels.

Facebook KeywordSEO For Your Top SERP’s

Building Brand Equity while gaining sales converting keyword positioning within Facebook is all about leveraging KeywordSEO best practices.  The secondary benefits are affording many their controlled “Online Reputation Management” high value references.  Outside the presence of your website(s), WEB 3.0 and variety of online assets, Facebook has significant “Sticking” power, and many miss this opportunity by simply not leveraging their  “Title Attributes” and the many integrated broadcasting networks available to further optimize with KeywordSEO.

Edward Mugits, RSS-SEO Marketing Platform Managing Partner, A Feedreader KeywordSEO Exclusive.

Free RSS Feeds For Custom RSS-SEO Marketing Platforms

SEOBM has continued to co-develop Custom Search Engine Optimized RSS Marketing Platforms with one of the oldest RSS technology authorities in the world, Feedreader.com.

Feedreader RSS is completely free software, similar to Google’s feedburner, yet our custom integrated solutions continue to expand Feedreader RSS into one of the most effective SEO Friendly Broadcasting Networks available today, and for many years to come.

There’s absolutely no need to pay for the Free RSS News Feed, but if you really want to make sure your online marketing has the extended reach for your sales converting keyword positioning, SEOBM will customize a solution that attains just that.

RSS-SEO Marketing Platforms For Any Vertical, In Any language.

Our Custom RSS Marketing Platforms are ideal for any language, many of our customers effectively market in Japanese, French, Italian, German as well as English for their keyword optimized multilingual online marketing presence.  These RSS Marketing Platforms Index quickly in all native language directories as well as .com.

Our Custom Multilingual RSS Marketing Platforms allow up to 10 individual RSS feed inputs / channels to display on any one of our existing PR5 – PR8 RSS Marketing Aggregation Sites, or, we can develop out a keyword rich domain and integrate it with our RSS Broadcasting Network.   Here are a few examples of the Custom RSS Marketing Aggregation sites

SEO FRIENDLY BACKLINKS WITHOUT DUPLICATE CONTENT CONCERNS

The beauty of RSS; Real Simple Syndication, has been one of the most popular platforms to enable multiple displays across thousands of news feed aggregation sites, while not being dinged for duplicate content. Our summary displays follow the most popular editorial format used, displaying up to 300 characters of text.

Each feed display is fully supported with the Title Attribute as your live do-follow html backlink to your Feed source.  Our Custom RSS Marketing Feeds meet both Google Panda and Google Fresh quality scores and achieve their own ranking positions while leveraging valuable relevant backlinks to support the sources keyword rankings.

CUSTOM RSS FOR SOCIAL MEDIA

SEOBM Custom RSS Marketing Feeds power up every major Social Media, Social Network and Video sharing site for the ultimate portfolio to extend your Brand Equity and secure valuable online references for Brand and Reputation Management.  Integrate your Facebook RSS Marketing Feeds as exampled.

The additional benefits of RSS Marketing for many is how they are used to establish an organic foundation for reputation management to protect your business with massive references that displace the unfavorable references with those that stick, while significantly extending your brand equity.

Independent Dental Practices Drive RSS Marketing

The Federal Healthcare Reform approved in 2010 includes several provisions related to dental and oral health that will increase the number of patients who can receive treatment, thereby boosting industry revenue.

The Patient Protection and Affordable Care Act (PPACA) states that pediatric dental care must be included as part of the minimum essential coverage for individuals through the state-run health exchanges. Pediatric Medicaid expansion plans also provide growth opportunities for the Dental industry because this market segment has an unmet need. Increased government funding from the PPACA will likely lead to profit-margin expansion opportunities given the anticipated higher demand in pediatric practices, while predicting lower demand for lower margin dental lab work.

These factors and their lucrative profit margins have spurned the growth of dental practice management companies (DPMCs), which are large companies that provide services for multiple dental industry offices under the guise of cost reductions which it touts as “shared costs for better business”. Since these companies also buy independent practices, their growing dominance is leading to potential industry consolidation. Thus lower profits for new members and long term contractual obligations to keep them from independent practice and escaping the no-compete clauses for several years.

What happens to independent practices in the “shared costs better business”?

Typical of the DPMC’s is the pre-packaged online footprint it offers to the independent practices, a simple array of what these DPMC’s are touting as Search Engine Optimized (SEO), websites, back-end patient management and cloud based patient connection / interaction systems, that historically have less than 3.5% engagement among the actual patients.   Their inspiring, compelling and beautiful Snake Oil visualizations, all web hosted by the DPMC’s, have more fluff than essentials for the growth of an independent practice.

The Bottom line for independents like Mesa AZ orthodontist Dr Tyler Robison of Robison Orthodontics and The Robison Dental Group, a Mesa AZ Dentist Gary Robison, is the fact that their territory is going to be defined based on enrollment and service saturation, thus your practices extended reach and potential for expansion is severely limited, especially in the higher profit margin arena of Pediatrics and Orthodontics. And as far as SEO, it’s simply your name and practice, nothing for the search engines to distinguish you from any other practice, which mean nothing more for you than your name, and Google forbid, there are same and similar names among the territory you once may have commanded online with your keyword optimized marketing website(s) and online assets.

Dental Industry Marketing For Independent Practices.

Every website and online asset is treated independently by the major search engines based on the keywords, content, images, meta data, relevant and authoritative  backlinks it gains and maintains for sustained growth.

Feedreader RSS Technology for Dental Practices Website SEO and Custom RSS-SEO Marketing Platforms for Orthodontics are the preferred SEO Tools to attain your top ranking positions for the keywords your targeted audience is using to find your services, in your desired locations, and how the integration of these best practices is leveraged to create the most effective referral network in the industry for true shared cost reductions and better business.

Chose a custom designed and developed website for your dental industry practice and enjoy how a fully optimized online practice can attain independent growth with lower costs of acquisition for better profits.

If your practice is an Orthodontist in Mesa, Gilbert Arizona, Start with a Fully Developed and Keyword Optimized Website that integrates the best practices in Social Media, News and RSS Marketing for Independent Practice growth and expansion.

RSS SEO Marketing Information

Web content syndication, commonly known as RSS, or Real Simple Syndication, is one of the most effective and easiest ways to promote your website. RSS SEO helps readers find your website and improve its visibility by syndicating your web content to RSS readers or RSS directories while building inbound links to your site.
Sharing your content with other websites increases your chances of being found in the search engines, thus providing you with more readers and increased traffic. Since syndicated content gives your website a bigger digital footprint on the internet it makes it easier for people to find you.
The more visible your website is, the more traffic and revenue you will get. This is just one way that RSS SEO helps your website.

RSS SEO Marketing Search Engine Value

Another way that RSS SEO helps your website is through backlinks. When other sites link to your website, it tells the Google search engines that your site is trustworthy and popular. This prompts Google, as well as other search engines, to push your website higher up in the rankings so that more people can find you. When you syndicate your content on other sites, directories or RSS readers, each of these sites provides a backlink to your site.
The more you syndicate your website, the more backlinks you receive.
Custom RSS SEO Marketing is one of the easiest ways to promote your website because you don’t need to know any HTML code to do it. All you need to do is submit your RSS feed to RSS directories. The directories and other sites do all the work by pulling the content from your website and syndicating it.
You only need to supply your RSS feed once and your job is complete. Every time you update your website, the RSS directories automatically pull the new content from the site and syndicates it for you.  Our Custom RSS Solutions are fully integrated with Video RSS SEO Marketing as seen here.
Constantly building new backlinks is important. Websites are always acquiring new backlinks, either through people sharing a website with others or through RSS readers and directories, and as soon as your competitor gets more backlinks than you they will get a higher ranking in online searches, thus getting more traffic than you.
With RSS SEO, you never have to worry about this because the RSS directories are constantly building backlinks for you. All you have to do is concentrate on building and updating your website, while you leave the technical stuff to the RSS feed.
As you can see, RSS SEO is a crucial and highly important tool for any webmaster.

.htaccess Cheatsheet | .htaccess Tricks You Must Know

This is not a manual, here you can find the most commonly used .htaccess settings, a kind of help collection.

Why do I need .htaccess

.htaccess allows you to create your own Apache server management configuration in directories or hosting settings.

The .htaccess rules apply to all directories where the file is located, except directories where your own .htaccess is located.

The .htaccess file is read by the Apache server every time it is accessed, so all changes take effect immediately, after the change.

The global settings of the Apache server may contain a ban on the execution of some commands, usually it causes a 500 error. Also, an incorrect syntax or error, for example, a space gap, can cause this error.

Deny access for specific IP addresses or ranges of IP addresses

The prohibition of access from the IP-address 123.123.123.123.

Order Deny,Allow
Deny from 123.123.123.123

If you do not specify the last digits of the address, then the ban will extend to the entire range of 123.123.123.0 - 123.123.123.255.

Order Deny,Allow
Deny from 123.123.123

We allow access only from certain IP addresses

Order Deny,Allow
Deny from all
Allow from 123.123.123.123

Force encoding instruction

AddDefaultCharset UTF-8

Sometimes you need to clear the browser cache.

Cancel server conversion

CharsetDisable On

Creating your own pages with error messages

When you go to a non-existent address, for example, the visitor sees a server error message, you can create your own error pages, or you can redirect the visitor to a different address, like the home page. But for the correct indexing it is desirable not to redirect, but to show the error page.

ErrorDocument 404 https://getranko.com/error/404.html
ErrorDocument 403 https://getranko.com/error/403.html
ErrorDocument 401 https://getranko.com/error/401.html
ErrorDocument 500 https://getranko.com/error/500.html

The ErrorDocument string 404 http://site.ru/error/404.html indicates that 404 will show the 404.html file, which should be in the root of the site directory. If the file is located in a different directory, change the path to the file or link.

Redirects

Redirect to .html

Example, redirect with getranko.com/blog on getranko.com/blog.html.

RewriteCond %{REQUEST_URI} (.*/[^/.]+)($|\?)
RewriteRule .* %1.html [R=301,L]
RewriteRule ^(.*)/$ /$1.html [R=301,L]

Redirect to a page without a slash at the end of the address

Example, redirect with getranko.com/blog/ on getranko.com/blog.

RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule ^(.+)/$ /$1 [R=301,L]

Redirect to a page with a slash at the end of the address

RewriteCond %{REQUEST_URI} (.*/[^/.]+)($|\?)
RewriteRule .* %1/ [R=301,L]

Redirect to a page without index.php in the address

RewriteRule ^index.php/(.*)$ http://getranko.com/$1 [R=permanent,L]

Redirect to a page without index.php at the end of the address

RewriteCond %{THE_REQUEST} ^[A-Z]{3,9}\ /index\.php\ HTTP/
RewriteRule ^index\.php$ http://getranko.com/ [R=301,L]

Redirect with www on without www (www.getranko.com to getranko.com)

RewriteCond %{HTTP_HOST} ^www\.getranko\.com$ [NC]
RewriteRule ^(.*)$ http://getranko.com/$1 [R=301,L]

Redirect without www on www (getranko.com to www.getranko.com)

RewriteCond %{HTTP_HOST} ^getranko.com$ [NC]
RewriteRule ^(.*)$ http://www.getranko.com/$1 [R=301,L]

Splicing domains

For example, you have several domains, but the visitor must be sent to one.

RewriteCond %{HTTP_HOST} !^getranko.com$
RewriteRule ^(.*) http://getranko.com/$1 [R=301,L]

Redirect from old static url to new ones

Example redirect from the page http://getranko.com/id=21.

RewriteCond %{QUERY_STRING} ^id=21$
RewriteRule ^/page.php$ http://getranko.com/new.html [L,R=301]

Protection from hotlinks

If you want to prevent the insertion of images from the site by a direct link.

Instead of site.ru, specify the site address, jpg | jpeg | png | gif - extension of forbidden images, images.jpg - image that will be displayed if the picture is not in the root of the site, specify the full path.

RewriteEngine on
RewriteCond %{HTTP_REFERER} !^$
RewriteCond %{HTTP_REFERER} !^http(s)?://(www\.)?getranko.com [NC]
RewriteRule \.(jpg|jpeg|png|gif)$ images.jpg [NC,R,L]

Protection from bruteforce

We allow access to the administrator directory only via the HTTP protocol, which will filter out some bots. For each CMS you need to specify your address, for example wp-login, wp-admin and so on.

RewriteCond %{REQUEST_URI} ^/administrator\.php$
RewriteCond %{THE_REQUEST} HTTP/1\.0
RewriteRule ^(.*)$ - [F,L]

The material lists the most frequently used examples, and most of the features are not even mentioned, like the mod_rewrite module, which provides many features.

7 Tips for Choosing Good Illustrations & Images for Website/Blog

Images play a leading role on any website. Therefore, their choice is an important and demanding task. Illustrations (as well as design) is the "face" of the site, which can be as pleasant to the client as it does not like - or not cause any emotion at all. How to choose such images so that they work for you as much as possible, and not against you?

7 Tips for Choosing Good Illustrations & Images for Website/Blog 1

1. Think about the goal

Ask yourself, what kind of picture are you looking for, what should it illustrate, what emotions should it evoke? If this is an announcement of the article, then the goal is to force the user to open and read the entire article, that is, the picture should be intriguing. If selling lending - then the picture should encourage buying (and therefore, cause some positive emotions).

If you sell a self-stick, you do not need to spread out a dozen or two separate photos of this product - better show what photos you can make, how compact it is in your purse, how happy the photos are people who use it 🙂

Your goal is to sell the goods.

If you need an image for the background of the site, look at calm, one-color options that will not distract the incoming people from basic information.

2. Supplement the information, but do not repeat it

It is at this stage that many make the main mistake - instead of adding information to the page, the image simply repeats it.

This idea partially overlaps with the first advice - think about how the image can help you reach your goal, and not that "the designer said that you need to insert two pictures here." Do not use images where they are not needed - this will only distract potential customers.

And - on the contrary - if you have a cool picture, sometimes you do not need to write anything else, or somehow supplement it (examples can often be found in Instagram). It is much easier to show one or two quality photos of a product than to try to describe it in several sentences.

3. Choose atypical photos

Let's be honest - the network is now full of all kinds of images, visitors' attention is difficult to attract and even more difficult to retain. Therefore, choose what is not on other sites, what will set you apart from the rest of the gray crowd. Stock photos, on which the same thing is imprinted in the same places and in the same forms, are already nagging. Look, look and again look for - do not miss a more or less suitable picture on the first page of the issue.

Ways to achieve this: an unusual picture - or its cropping (cutting out a certain part) - or the original processing (color correction, adding elements, etc.).

4. Take a photo yourself

One of the most obvious solutions to the problem described in the previous paragraph. A beautiful photo of your own authorship is, first, the rapprochement of you with your customers. It's one thing - pictures purchased in stock, and quite another - a photo that was made especially for you, my dear visitor to my portal. Secondly, this rapprochement causes trust: you sell exactly what is shown on your website.

By the way, some companies are going the same way, posting real photographs of their employees (and not these made-as-a-smiling European faces).

5. Carefully choose photos with people

Photos with people are dangerous because often the emotions that they need to evoke are falsified. Surely you yourself noticed all these successful specialists in strict suits, happy plumbers, cheerful fitness ladies, etc. Russian realities (and just real life) are different from what is usually depicted in these photographs - and people immediately feel this discrepancy.

Therefore, in a situation with photos of people - as well as in general - it is better to choose atypical images. For example, those that are removed from unusual angles. Also popular are photos taken from the first person, as they look dynamic and original.

The most honest seem to be slightly imperfect photos with people - such photos and cause positive emotions.

6. Be brave

Provocation can be an effective way to attract attention to a particular product or article on your site. And you need to choose not just an atypical photo - but bright, catchy, contrasting, modern and out of the ordinary! It must be something for which the eye will surely catch on and will long be considered.

However, do not forget to track goals and feedback from your visitors (or customers) - it's easy to over-bend a stick and instead of an interesting image choose a frightening or evincing dislike.

In general I will give this advice: if you do not know whether it's beautiful or ugly, interesting or unpleasant, then conduct a mini-survey among your friends-acquaintances-colleagues (or even better, among your target audience) in order to make sure that The image will cause exactly that emotion and the interest that you are counting on.

7. Choose high-quality images

There's even nothing to add here - your images should be clear, with high resolution and professional processing.

The image you selected from the very beginning should be large - do not try to stretch a small picture to the size you need. Do not try to make a clearer picture, which is much blurred. Do not try to even out the tone of the picture if you see that it is too dark (and marred).

Where to search for pictures?

There are paid and free stock images. And there's always Google (which can also send you to one of the drains). Here only a few are mentioned.

Paid drains:

Free drains:

I found a picture, what next?

I will not talk in detail about how to properly process an image for a site, you can read about it in my other article, "Optimizing Images for the Web ." In this article I will focus only on the main points:

  1. Optimize the image. Namely: reduce its size and weight, so that the picture (and the page itself) is loaded faster.
  2. Use different sizes for different devices. If your site can be viewed on various devices, from a computer to a mobile phone, then it makes sense to make multiple images with different sizes in order for each device to display a suitable adapted image.
  3. Indicate copyrights (if any).
  4. Describe the alt attribute of all images. This optimization will help you get additional traffic from search engines.
  5. Describe the title attribute of all images. The tooltip will pop up when you hover over the image. Trifle, but nice.

Conclusion

Good illustrations for the site - is thoughtfully selected images that are original, interesting and generally attract attention (but not distract him from the main). These are necessarily high-quality, but at the same time optimized photos or drawings, which should either be searched on the sink, or created independently. By the way, it's a good idea to order images from professionals - designers or photographers.

Appropriate Image Format for Website/Blog | JPG, GIF, PNG, WEBP

This article will focus on the formats of JPEG, GIF and PNG, as well as two other, more modern formats. Most web developers learn to use this or that format by trial and error, while earning valuable experience. However, almost no one understands exactly how each of these formats works.

The material in this article will help you navigate what compression algorithms each of these extensions are using, and understand what types of images each of these formats is suitable for.

JPEG

This format has passed the test of time, since it appeared in 1992. Compression of this format is as follows. First, the image from the RGB color space (from English "red", "green" and "blue") is converted to a YUV space, which is based on the brightness and chroma characteristics; This space is closest to how a person perceives colors. Then the image is divided into 8x8 pixel blocks, and each block is decomposed into color components, the frequency of which is then calculated. Speaking from the point of view of mathematics, it turns out that such a compression carries the image from the spatial domain to the frequency domain.

In a sense, such a compression allows you to discard some information about brightness and colors. What part of the information will be removed directly depends on the quality of the image that you want to get in the end.

From this we can conclude that the best format is suitable for compressing halftone images: images with a huge number of colors and soft transitions between them. In other words, JPEG implies that your image will somehow resemble a photo.

But for images with sharp edges and detailed textures, JPEG, on the contrary, does not work: clear faces will be erased, and the image as a whole will be blurred.
Below you can see an example of JPEG images:

Appropriate Image Format for Website/Blog | JPG, GIF, PNG, WEBP 2

GIF

At the dawn of the Internet, if the image was not a JPEG format, then it was a GIF format. GIF uses the LZW algorithm (Lempel-Ziv-Welch - Lempel-Ziva-Velcha algorithm) for compression, which is much simpler than JPEG compression technology. In fact, this algorithm scans the image data and creates a short code for those sections that are repeated. Therefore, GIF is suitable for compressing images that consist of identical or repeating parts. These are images with clear shapes that have only a few colors with sharp boundaries between them. It is these images that can be compressed with GIF most efficiently and without loss.

Despite the fact that GIF is a fairly simple format, it has a couple of interesting characteristics - it's transparency and animation.

But to compress images with a variety of shades, GIF does not work: this format supports only 8-bit color, that is, a maximum of 256 colors in one image. So if you decide to compress with the help of GIF image with a wide color palette, you can eventually get a posterized image with a significant drop in the depth of color, which will look awful.

Example of images in GIF format:

Appropriate Image Format for Website/Blog | JPG, GIF, PNG, WEBP 3
Summarizing, it can be noted that JPEG and GIF have their strengths and weaknesses. During the inception of the Internet, these were the main formats used. However, later some enthusiasts decided to try to create a new format for image compression without loss.

PNG

The development of PNG began in 1995, and a year later it could be used as a fully-fledged network format.

Since PNG was conceived as a replacement for the GIF format, it significantly exceeds its predecessor in its capabilities. For example, PNG has the following advantages:

See how well PNG compresses a multi-colored translucent image, you can lower it:

Appropriate Image Format for Website/Blog | JPG, GIF, PNG, WEBP 4
So why does PNG compress images better than GIF? This is due to new compression algorithms.

In particular, using string filtering, PNG gets much more convenient data for compression: there are 5 different prediction filters, the values ​​of each of which are selected in such a way that the total weight of the image is the smallest. PNG assumes that the adjacent pixels are similar, and if this is the case, PNG saves the data by recording the difference between the predicted value and the actual value.

Thus, the PNG format, for example, effectively squeezes vertical single-color areas (while GIF compresses only horizontal areas).

However, going back to the beginning of the article, it should be noted that in the case of PNG photos, it behaves better than GIF, but still worse than JPEG.

Next-generation formats

JPEG, GIF and PNG are common and universal formats that web developers can use everywhere. However, new formats of images appear, which also have interesting features.

WEBP

This format appeared in 2010, it was created by the corporation Google. WebP uses the WebM multimedia format architecture.

The compression algorithm is similar to the one that uses PNG: one of the sixteen existing prediction strategies is applied to each block. Thanks to this, flexibility is achieved in storing images, both graphic and photographic.

Since this format belongs to Google, at the moment it is supported only by Chrome and Opera.

JPEG-XR

JPEG-XR was developed by Microsoft. Like all similar formats of the new time, JPEG-XR has significant compression advantages over the traditional JPEG format:

As in the case of WebP, JPEG-XR is a more complex, efficient and less supported format than its predecessors. At the moment, JPEG-XR is supported only by Internet Explorer and Edge.

Using Future Formats Today

Despite the fact that new formats are not yet supported by all browsers, you can use them on your site right now.

The new version of the markup language allows web developers to post the same image in several formats in order for browsers to decide which to upload. The code will look like this:

<picture>
<source type="image/webp"
srcset="sun.wepb" />
<source type="image/vnd.ms-photo"
srcset="sun.jxr" />
<img src="sun.jpg"
alt="A beautiful sun" />
</picture>

 

Another way to display different images for different visitors is to make sure that the client side rather than the server part is responsible for information output. In this case, different pictures will be shown to different users at the same address.