Social media marketing strategy has now become the prime way of publicizing your business. It is the need of hour that for the success of any business platforms like Facebook, Twitter etc must have its pages for publicity.
Time has gone when websites were considered just a platform. Nowadays it has become the necessity of any business for better publicity, easy access and increased audience ship. Not just making a website fulfills the requirement.
Once the website is being made and left by far no means brings traffic to your website/ business. It is the matter of proper monitoring and continuous maintenance.
These factors may seem to be simple, but can tremendously increase the traffic that is being driven to your website. So if you want to be in business and in a respected way you must keep an eye at all the things, from low to high consider each and everything as a building block of your business.
If the total number of visitors to your website is not so promising then for this matter you need to take serious steps to help gain a handsome number of the users. Recently a report by Shareaholic on “Social Media Marketing Plan” showed that web’s most popular websites such as Facebook, Twitter, Pintrest etc. have increased the traffic to 31.24% in December last year from 22.71%. These sites use proper tactics that help them sustain the business.
One of such a solution is “SOCIAL MEDIA AUDIT”.
Steps Required for Social Media Audit
This audit does not comprise of a single phase, but have multiple steps that must be followed for the achieving the purpose. Its steps are discussed as follows.
Document your presence
For any kind of business its documentation and proper management of the record are considered the basics that must be done. Before analyzing that whether your social media campaign is really doing well or not, you must document your position and all the things.
Spreadsheets are best solution for saving your information. The information that must be contained in your documentation is as follows.
- The platforms you have a presence on like Facebook, Twitter etc.
- The URL of your profile ( must be user friendly and simple)
- Who has access to these accounts
- How many fans or followers you have (helps to know the traffic and publicity of the business)
- When you last updated your profile (proper maintenance and consistency required)
- What types of content you share (should be relevant)
- How engaged your followers are (in the activities or events being shared)
- Whether you’re running paid promotions on the same network
This record is not as simple as it seems to be. As followers will also include the blocked users, for the online availability and making space for the real users such users must be eliminated.
Understand Your Space
The secret that lies behind the success of any kind of business is to not only just look at your progress and the position. A good and healthy are the matrices that will help you boost your business.
So competitors must be kept in mind. Improvements can be brought up by focusing on the top five of the mainstream competitors and top five well known leaders in the business. Though it is bit difficult to gather all this information but do your best to collect every bit of information about your competitors and about what they are up to?
Modify your plan
After knowing both your position and your competitors, alter your plans accordingly. Modify your strategies of your social media campaign. Before directly jumping into new plan take a complete look at your new plan that whether it is going to be useful or just another waste. Set the targets in your new strategy quite carefully.
After all the three above steps have been done now come up with goals and objectives. The goals lie into two categories.
Goals based on past performance
Depending upon your prior performance set your new goals. Suppose in the past your website had 35% traffic and also it was not appealing for most of the age groups. Now what your goal in this case must be is to enhance your traffic/ viewership plus use the strategies to involve a broader range of age groups in your business.
Goals based on your competitors
After you have set plans based on your performance, now the time is to set such goals to come at a level of your competitors. Suppose your competitors are having their campaign on 8 of the renowned sites and you are publicizing yours on five. Then you must have to set a goal of achieving 8 websites to come up to their level.
Repeat audit regularly
All the steps must not be done like building castles in the air. Audit must be revised regularly to help maintain consistency.
Keep a check that goals are actually being achieved or not?
Many of the people are of the view that monitoring the campaign and the activities need proper attention and must not be compromised, but social media audit are equally important and can bring the effective changes.