With the use of term digital marketing, you have to make your website quite strong as you are not present physically to promote your business. You never know which language the visitor or client will speak or reply in. Multilingual option is always good, but in physical places, it will be very difficult for you to understand and learn all languages or at least most of which are popular in the world or in your country.
English is considered as standard language in most parts of the worldwide. As there is a rapid increase in the number of internet users worldwide, the rapid growth also offers a variety of problems as well. Though English is popular, but most of the users prefer searching in their own languages. While most of the popular search engines like Google, Yahoo and Bing provides search facility in English only.
There is no guarantee that the users will make use of these search engine. There are plenty of other search engines that facilitates users by allowing them search in their native language.
The marketers with experience do not focus on built-in and confirmed facts they strive for better opportunities.
Multilingual digital marketing has its own advantages, but people are not quite comfortable toward adopting such strategies. Following are some of reasons that can help people to get aware of some important advantages for using Multilingual Digital Marketing.
Advantages of Multilingual Digital Marketing
Broaden your Spectrum
Most of the businesses are content with their steady growth and maintaining their position. The reality on the other hand is that to sustain in the market; you not only have to keep pace up with competitors but, you must grow with a growing market speed to make your business more worthy. You not only have to cover all the aspects of the competitors but also have to present something different and unique.
The scenario supporting the issue is that where 50% of total data available on web is in English, the reality is that only 27% of the users on the web have English as their native language. This gives us a clear indication about the fact that 70% of the total web target is excluded just by using English driven digital marketing.
If you convince your head to make your website available in different languages or even in some popular it will earn you a great amount of audience.
Cost Efficient Digital Marketing
For establishment of any business, most firms prefer advertising their business by the establishment of their business. Apart from this; e-commerce, long distance service assistant and digital marketing are required.
The point to ponder is that what really is the need of physical office??
Their establishment, hiring staff and maintenance requires proper amount of resources and budget. All such problems can be solved by utilizing multilingual digital marketing. Though it will also cost you but have farther reaching effects and is much more beneficial.
Many Competitors Are Ignoring Non-English Speaking Audiences
Irony of World Wide Web is that 50% of the websites have restricted their language by default to English. And from their point of view they are playing the game by keeping themselves at the safe site. All such plans are of no use and go to dust completely. To get ahead of the rivalry you must do extraordinary efforts. If marketers will bring up “TRANSLATE” option to your website you will be targeting much more audience than expected.
Expand your market globally not just locally
Internet usage is expanding by leaps and bounds. There is no country left in the world which has no access to internet. To help aid the user to get know how about your business/ website and expand your business, you can add the feature of digital multilingual marketing.
This will aid you if you are at the starting point of your business. You will go ahead of your competitors as your content will be readable and understandable comparatively by more audience rather than just audience that knows English only.
You can reach to the places where websites with default language fails completely.
Higher priority by SEO
Many of the companies ignore SEO and are of view that “SEO is dead”. There is complete denial of guidelines being provided by Google has been observed. People are unaware of the facts that all these factors have been build up for their own good and ease. When you are making your website to be available in the multiple languages you earn higher ranking in SEO. Apart from that user will get benefit from your website and you will accomplish your real purpose. For this purpose to be achieved you must have to make the use of subdirectories in your main domain. When your website has some level of authority then launching language specific version is the best thing to do. You can also track and keep an eye on your web ranking via GetRanko.
The above discussion has led to the conclusion if your business requires enquiries about your sales, products etc. and you have your business in foreign countries as well then multilingual digital marketing is probably the most appropriate way to go to increase more engagement of users across the web, increase more leads, boost more traffic and sales and ultimately grow your business.
Writer: Sidra Aleem | Editor: Naveed A. Lodhi | Credit: SEJ