VSEO (Video Search Engine Optimization) is very much similar to SEO but as we know up till now Google or any other search engine is unable to see or hear what videos we upload so how do they get ranked? How do they appear on top of other? What key factors decide the videos fate?
Do you what to know this tricky secret...
Let's take a look at these vital points that we often miss out even after you recorded the best video, provided the best training content, shown the best of your skills.
Title tells the whole story
Often we judge the book by its cover and title and decide whether it's worth taking my time or should I go on and pick something else out, same is with video if your video lacks users preferred topic your video is rarely going to get watched.
It’s a bit crafty to do so, but you get better with practice. Remember the main SEO Factors, like:
- The title should be according to the content the Video is about.
- It should not be so lengthy (50-70 Characters is good)
- Don't use fancy characters
- Be professional and use ethical titles.
- Use HD if your video is 720p, 1080p or 4K video. It gives a good impression that your video will be clear on most latest platforms
Nothing is important than description
Now I believe you have given your video a nice title, now the second most important thing is video description.
Have you ever wondered why are there lines written below subscription?
Guess what it's also a slick way to get Google rank your videos. Just because you entered a text with videos makes Google think it's relevant hence it pops out.
Furthermore, a description also suggests links which are essential ingredient in the promotion of other videos.
T for tags
Tags are for that extra word you didn’t add in your description.
Do consider that tags on some sites are plural singular sensitive so be sure you add both.
The good news is you can add as many tags as you wish so feel free.
Transcription is it worth it?
Transcription is adding a text file along with your video of whatever you say in the video google goes through this hence proving to be beneficial for getting high rankings.
Power of word CHANNEL
Adding word channel or making your own channel provides better chances for you to be prominent on VSEO.
As people are more likely to search for group of videos than to watch a single one.
Which has no relevance to other videos of its kind examples include cooking videos tutorials courses that are divided into parts.
Sharing videos is better than anything you can opt for your high ranking goals.
Try to share your videos on social media site and try getting them viral.
Using your videos
Have you ever thought of embedding your videos on other sites this too has been proven effective as much as any other tactics described earlier.
You can use your previous videos by connecting to referring in your new video and provide the link in description.
People usually do that and get good video views.
Say it out
Commenting on videos has been the trend since a decade but replying to the comments to what people say about your video is important.
Once you start a discussion you encourage and give temptation to revisit your video for latest gossips and ideas.
Subscriptions view big deal
Viral videos are the videos that get viewed a lot.
When someone views or subscribers to your video you are more prone to get a high ranking.
Most probably the first thing people all around the world notice is how much quality is there to the video they are watching.
If the video is in good or HD quality, congrats you are on the right track.
Are you up to date
Last but not the least upload, reply daily for better VSEO. Following up and replying to your comments always gives a view that you are caring for people who watch your videos.