For this article, I believe you must have a website or blog, so congratulations on getting your own website or blog. In other case, you might be responsible for the promotion of services, resources and attracting new customers through email marketing. You may get a good luck that the website is already having Google Analytics or some other analytics.
Then in front of you will be a question of attracting visitors to this website or blog, the term known as "Website Traffic". And after a few days you will realize that driving traffic is worth the money and it is very considerable. Contextual advertising, SEO, SMM - all slowly "eats the budget".
Eureka! and at some point you might find out - "The flow of visitors is increasing". But now the question can be WHY? What can be the changing point and impetus for this? The most common answer to this question is that you had increased funding in all respects.
Whether this will lead to a further increase of traffic? Bitter for marketing the truth is that nobody knows what is going on. And the increase in the budget does not increase the effectiveness of online promotions.
To help marketers and make them work a little less like a walk in the dark and a much more orderly, the best free analytic tool is Google Analytics, which allows you to customize the advertising company and manage the marketing budget easily and efficiently.
Google Analytics will tell you about the effectiveness of your marketing. Who can teach you about Google Analytics?
Newcomers to internet marketing Google Analytics interface could plunge into a light shock by the bunch of numbers, graphs, and tabbed windows. To understand these things in one go is very much impossible. It probably will take more than one month to get to know how the features of Google Analytics. And all this time you will continue to lose money. And if you use the wrong Analytics, you can spend even more. So, it is never too late to start using Google Analytics, all you need is 1 Google or GMAIL account and simply sign in to Google Analytics using it.
The secret of quick success - effective exchange rate, close to practice
Choosing a course for web analytics, guided will fact be better as it will be based on practical recommendations and applied skills. Looking through the program of learning Google Analytics , we have found a course that meets these requirements. This "Web Analytics" from WebPromoExperts.
During training, you do not just talk about how to set up Google Analytics, but also learn the three basic things you need for effective Internet marketing:
Right from the purpose of online advertising and not just getting "more product orders" and "an increase in website traffic of 25% and conversion of 5% with a decrease in the cost of ads by 15%."
Identify qualitative and quantitative indicators and track their performance over time. This will allow, for example, to stop chasing the number of ad impressions and focus on the time of their display to optimize the budget and the "hook" a large target audience.
Calculate profitability. Understand how much money you need to invest in advertising and how soon it will pay off.
Of course, this is not all, but even these three things can you take a fresh look at the work of marketing and "the development of the advertising budget." In just few weeks and will ultimately less money.